Customer relationship management
Marketing to children/youth
Marketing to different generations
Marketing to women
Polls & surveys
Welcome to the Marketing Research Guide.
Walsh College has a number of electronic and print resources for Marketing students. If you need assistance, contact a librarian at the Troy or Novi campus.
Use the following databases to search for articles in scholarly journals, trade magazines or business publications, and industry, company, and product reports. Databases can be accessed through the Walsh College portal.
If you need help searching a database, call a reference librarian or use the resources below:
Find published SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis in the following databases. Remember not every company will have a published SWOT analysis available.