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Marketing: Finding articles

Marketing Keywords

Advertising/marketing effectiveness


Business-to-business marketing

Competitive intelligence

Consumer advertising

Consumer behavior

Customer relations

Customer relationship management

Customer retention

Customer service

Ethnic marketing

Global marketing

Guerilla marketing

Marketing ethics

Marketing management

Marketing plans

Marketing research

Marketing strategy

Marketing to children/youth

Marketing to different generations

Marketing to women

Polls & surveys

Public Relations


Social media

Social networks

Social responsibility


Target marketing




Welcome to the Marketing Research Guide.

Walsh College has a number of electronic and print resources for Marketing students. If you need assistance, contact a librarian at the Troy or Novi campus.

Walsh College Databases

Use the following databases to search for articles in scholarly journals, trade magazines or business publications, and industry, company, and product reports. Databases can be accessed through the Walsh College portal.

Research Librarian

Dianne White's picture
Dianne White
Walsh College Library

Wall Street Journal Media & Marketing

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Database help

If you need help searching a database, call a reference librarian or use the resources below:

SWOT Analysis

Find published SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis in the following databases. Remember not every company will have a published SWOT analysis available.