Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing: SWOT and PESTEL Resources

STRATEGY

SWOT Analysis

Find published SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis in the following databases. Remember not every company will have a published SWOT analysis available.

Databases for Industry Information

SWOT Tutorials

        

 

 

    VIDEO TUTORIALS
   NOW AVAILABLE!

 

 

 

 


Short, 2-minute YouTube videos explain how to find a SWOT
using the Walsh Library databases

Resources for a PESTEL Analysis

Public Company Websites.  Google search the company name and "investor relations."  This will often provide links to Annual Reports; financial reports such as 10-K, 10-Q, and 8-K; and corporate social responsibility reports.

PESTEL Analysis

A PESTEL analysis is a tool used to identify important external (macro-environment level) forces that could impact an organization, company or industry.   This analysis helps business decision-makers understand the current and potential factors surrounding and influencing an organization. With this understanding, the company is better positioned to exploit opportunities, defend against threats, or identify a more suitable market.

Political - Factors to consider include government policies, leadership, and change; foreign trade policies; internal political issues and trends; tax policy; regulation and de-regulation trends.

Economic - Factors to consider include current and projected economic growth; inflation and interest rates; job growth and unemployment; labor costs; impact of globalization; disposable income of consumers and businesses; likely changes in the economic environment.

Social - Factors to consider include demographics (age, gender, race, family size); consumer attitudes, opinions, and buying patterns; population growth rate and employment patterns; socio-cultural changes; ethnic and religious trends; living standards.

Technological - Factors to consider include technology infrastructure, innovation, uptake/adoption, R&D activity, technology incentives.

Environmental - Factors to consider include pollution targets; sustainability initiatives, carbon footprint targets, environmental policy, climate change.

Legal Factors to consider include health and safety regulations; labor laws; consumer rights and laws; product labeling and product safety; antitrust laws.

 

Global Business Information

Visit the Global Business Information LibGuide for more country information.