Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing: Marketing Plans

Online resources

Reference Books

eBooks

Marketing Facts

Marketing Plan: Overall marketing objectives and the strategies and programs of action designed to achieve those objectives

Source: Business: The Ultimate Resource, accessed through Credo Reference

Circulating Books