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Marketing: Demographics

Demographics Resources

Consumer Behavior--Online Resources

Consumer Behavior--Reference Books

Marketing Facts

Demographics: The characteristics of the size and structure of a human population, such as its distribution and age range.

Psychographics: What customers think and feel, how they buy, and associated way-of-life and life-cycle issues.

Source: Business, the Ultimate Resource, accessed through Credo Reference

Public Opinion

The polling sites below focus on lifestyle and behavior. 

Consumer Behavior - Recent News

Recent News About Consumer Behavior from The New York Times

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