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MBA 670: Research Assignment

Links to Resources

Below are links to resources mentioned on this page.

SWOT Analysis

SWOT analyses are available in the following databases:

Sources of Company Information

MBA 670 students are required to research a company and find the following information. You can start by reviewing the Home tab (above). The sources listed below will help guide you in your research. The links at left will take you to the appropriate sources.

 

Mission and Vision

a. Annual Report

b. Company Web site

c. Social media sites

 

Financial Assessment

a. FIS Mergent

b. Factiva

c. Standard & Poors NetAdvantage

d. Value Line

e. Morningstar Investment Research Center

 

Strategic Assessment

a. 10-K Filing

b. News and journal articles

c. Company reports in Ebsco Business Source Elite, Standard & Poors, and Business Insights

 

Internal Environment

a. Company Web site

b. Annual Report

c. News and journal articles

d.  Company reports in Ebsco Business Source Elite, Standard & Poors, and Business Insights

 

External Environment

a. Industry reports in FIS Mergent, Factiva, Business Insights & First Research

b. News and journal articles

c. Annual Report

 

Stakeholder Environment

a. Annual Report

b. News and journal articles

c. Industry reports in FIS Mergent, Factiva, and Business Insights

d. Company reports in Ebsco Business Source Elite, Standard & Poors, and Business Insights

Company Web sites

MBA 670 students are required to research the following companies:

 

SWOT Analysis

SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses related to business competition or project planning are available in the following databases: