LibGuides: Entrepreneurship: Online Marketing

Social Media Marketing

Social Media Glossary
Comprehensive list of social media terms
Social Media Examiner
Online magazine about social media marketing
How Social Marketing Works
ComScore white paper on the impact of social marketing.
Social Media Marketing Industry Report
How marketers use social media.
Social Media Marketing
Articles from Entrepreneur on social media marketing.
Conducting a Social Media Audit (HBR)
Social media auditing template from Harvard Business Review.
Social Media Today
News and analysis of social media trends.
How Small Businesses Use Social Media
White paper by SmartBriefs.
MooseTracker
Case studies in social media marketing.
Social Media Fact Sheet 2021
Pew Research Center looks at the patterns and trends shaping the social media landscape.
New York Times Social Media Topics Page
Current news, commentary and archival information about social media.

A selection of books about online advertising and social media at the Walsh College Library.

Build Your Dream Network by J. Kelly Hoey
Call Number: HD69.S8H64 2017
ISBN: 9780143111481
Publication Date: 2017-01-03
Social Media Campaigns by Carolyn Mae Kim
Call Number: HD59.K558 2016
ISBN: 9781138948594
Publication Date: 2016-06-29
Social Media Strategy by Keith A. Quesenberry
Call Number: HF 5415.1265Q46 2016
ISBN: 9781442251526
Publication Date: 2015-10-22
Pinterest for Business by Jess Loren; Edward Swiderski
Call Number: HF5415.1265 .L67 2013
ISBN: 9780789749925
Publication Date: 2013
LinkedIn for Business by Brian Carter
Call Number: HD69 .S8 C366 2013
ISBN: 9780789749680
Publication Date: 2013
Blogging to Drive Business by Eric Butow; Rebecca Bollwitt
Call Number: HF5415.1265 .B885 2013
ISBN: 9780789749949
Publication Date: 2012-10-02