Advertising/marketing effectiveness
Branding
Business-to-business marketing
Competitive intelligence
Consumer advertising
Consumer behavior
Customer relations
Customer relationship management
Customer retention
Customer service
Ethnic marketing
Global marketing
Guerilla marketing
Marketing ethics
Marketing management
Marketing plans
Marketing research
Marketing strategy
Marketing to children/youth
Marketing to different generations
Marketing to women
Polls & surveys
Public Relations
Sales
Social media
Social networks
Social responsibility
Studies
Target marketing
Welcome to the Marketing Research Guide.
Walsh College has a number of electronic and print resources for Marketing students. If you need assistance, please contact a librarian.
Try searching STATISTA for statistics on markets and consumers!
Use the following databases to search for articles in scholarly journals, trade magazines or business publications, and industry, company, and product reports. Databases can be accessed through the Walsh College portal.
VIDEO TUTORIALS
NOW AVAILABLE!
Short, 2-minute YouTube videos explain how to find a SWOT
using the Walsh Library databases
If you need help searching a database, call a reference librarian or use the resources below:
Find published SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis in the following databases. Remember not every company will have a published SWOT analysis available.
